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Company History

Creative Business Resources was founded in 1998 with the belief that small and medium-size businesses should have the same access to cutting edge, customizable HR services as those available to larger firms. CBR offers three HR outsourcing platforms: Professional Employer Organization (PEO), Administrative Services Organization (ASO), and an HR Only platform. We are the HR outsourcing industry leader with 20+ years of experience in delivering the highest levels of value, quality, and high-touch customer service. At CBR, we strive for excellence every day and provide comprehensive HR, Benefits and Payroll services to help companies improve focus and reduce costs.

Mission, Vision & Core Values

Our mission is to be the leading provider of customized outsourced human resources, risk management, and payroll services to clients throughout the Southwest. We do this by promoting an internal culture that values and rewards subject matter expertise, transparency in all communications, whether internal or external and team members who take personal responsibility for their actions and the resulting outcomes.

Our vision is to double in size over the next five years by continually reaffirming these values while improving the quality and scope of our service offerings.

Core Values

Innovative, Proactive, Excellent, Integrity, Accountable
These values were determined by input from ALL employees and management at CBR. Every new service, training program, product or policy must pass through the core value test so we continue to stay consistent with our goals.

Innovative – in our product/service offering, and our customer relationships
Proactive – in troubleshooting HR concerns and potential client pitfalls
Excellent – in every aspect of our performance, in every department
Integrity – in every decision, regardless of the cost to us
Accountable – to each other and to each client for commitments made

By partnering with CBR to handle your payroll and human resources management, you can leverage the streamlined efficiencies and the buying power of our large organization, creating significant savings in both time and costs. See more about Why Outsource HR?

CBR can develop customized HR outsourcing services for you based on the specific needs of your business, allowing you the freedom to focus on growing your business every day.

A PEO company, or Professional Employer Organization, is defined as a business entity that provides human resources outsourcing services to client companies through the use of a co-employment relationship. The PEO company acts as the Administrative employer and the client functions as the Worksite employer. This relationship is based on a true partnership. Because of the PEO structure, a PEO company can help small- and medium-sized businesses achieve economies of scale that they may not be able to achieve on their own. Partnering with a comprehensive PEO company can help your business succeed with improved efficiency and reduced liability.

Almost 4 years ago I had the opportunity to start working with CBR when I took the position of CEO at notMYkid. It was my first experience working with a PEO organization, and I really think that your team set the bar so high, I cannot image any other company coming close. Before even moving over to Assistance League of Phoenix, I knew that I wanted to bring your company with me. I cannot tell you how grateful I am that you extended the opportunity to work together (especially given the fact that I only have a team of 5 employees here). Setting up the partnership has been seamless. You truly have a team of rock stars! I thought that my team from nMK was great – Noemi, Skye, Tiffany, …. The team that has helped us get up and running – payroll, benefits, employee handbook, compliant with state/federal laws. All in less than one month. Amazing! From the jump, Michael & Noemi worked hard to make me (ALP) feel like a top priority and helped every detail get to the right person in such a quick turnaround.

As a CEO, I know that clients usually write when there is a problem/concern. I wanted to write and give you some positive feedback. You have an amazing team.  I wanted you to know that your team represents your company/brand in the best possible way. Knowing that we have a team of HR professionals working to ensure that we are compliant, and taking care of every HR need is crucial to a small company that does not have an HR department. Not only does it save us money (that we can use to serve more children in need), but it helps me sleep at night! You & your team exemplify everything that you would want in a partner. Thank you!

Aimee Runyon, Assistance League® of Phoenix
Free Consultation

Meet the CBR Team

Michael Tope
Michael TopeOwner & CEO
Michael Tope founded Creative Business Resources in 1997 after observing a growing demand for the outsourcing of non-profit producing activities. Anchored by his commitment to delivering solutions that help businesses maximize their potential, Michael’s vision has been integral to establishing CBR as a leader in the HR outsourcing industry. Under his leadership, CBR has won or been named as a finalist for several prestigious awards over the years, including the BBB Torch Award for Ethics.

A native Arizonan, Michael attended Arizona State University with a major in International Business. As a passionate entrepreneur, he is the owner and operator of several growing businesses. His professional successes have spanned industries ranging from commercial construction and real estate to HR technology. Most recently, Michael co-founded Talent Command, an innovative application designed to help businesses accelerate their success by improving the performance of their workforces. Michael is a board member with the Elevate Phoenix, an inner-city development program for high risk youths and Arizona Urban Youth Excel.

Noemi Barraza, PHR
Noemi Barraza, PHR Chief Operating Officer
As COO, Noemi Barraza plays a key role in pursuing long-term growth strategies for CBR through business development initiatives. In this capacity, Noemi manages the sales and implementation teams and coordinates marketing efforts. Her responsibilities include managing the sales team with pricing and closing deals, devising innovative ways to generate leads, and conducting client onboarding meetings to ensure that new client companies and their employees thoroughly understand CBR’s services.

Noemi has over 17 years of experience in the HR industry and has been a valuable contributor to CBR’s success since 2001. Having earned her PHR certification in 2006, Noemi served as CBR’s Human Resources Director for many years. In her role as VP of Business Development and Client Implementations, Noemi will continue to apply her HR expertise to assist new clients with high-level HR needs.

Mark Gorchoff
Mark GorchoffCFO
Mark Gorchoff, CPA – Chief Accountant – Mark is responsible for all client-side tax return preparation and internal management accounting. He brings to CBR more than 25 years’ experience as a senior financial executive with companies in the manufacturing, distribution, Internet and service industries. In addition to his Chief Accountant responsibilities, Mark has managed the human resources, MIS, legal affairs and strategic planning activities for several previous employers. Prior to joining CBR, Mark served as CFO of Inertia Dynamics Corporation, a NASDAQ listed lawn and garden products manufacturer, and was the CFO of Sandbox Entertainment, where he prepared the first registered Internet venture capital offering. Mark also has worked as an independent financial consultant, advising clients on capital structure, financial reporting, consolidations, budgeting and forecasting, as well litigation and business plans. Mark is a licensed CPA in Arizona and holds a Masters of Business Administration from Ohio State University. In 2007, he was named a finalist for the “Chief Financial Officer of the Year Award” by Financial Executives Institute.
Johanna Lortsher
Johanna LortsherHR Manager and Business Partner
My name is Johanna Lortsher, and I am a Human Resources Business Partner here at CBR. I have a Master’s Degree in Human Resources and Organizational Development from the University of San Francisco, and am a certified Professional of Human Resources (PHR), and Society of Human Resources Management Certified Professional (SHRM-CP). I have been a human resources professional for nearly 15 years. I create value for my clients because they know they can call me any time with any question. I am happy to provide them with guidance based on current laws and best practices, to listen to them work out a problem, mediate between upset parties, or to help resolve a tough situation. I genuinely enjoy what I do, and I think it shows.
Michael McCormick
Michael McCormickVP of Sales
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Sky Parker
Sky ParkerAgency Director
Executive Compensation and Employee Benefits for Small Business.

Sky F. Parker is a Registered Representative offering Securities through United Planners Financial Services. Member FINRA, SIPC. United Planners Financial Services (UP). Financial professionals may only transact business in states where they are registered. CBR Insurance & Financial Services and United Planners are not affiliated.

Leticia Reynoso
Leticia ReynosoAgency Manager
Executive Compensation and Employee Benefits for Small Business.

Leticia is a Registered Representative offering Securities through United Planners Financial Services. Member FINRA, SIPC. United Planners Financial Services (UP). Financial professionals may only transact business in states where they are registered. CBR Insurance & Financial Services and United Planners are not affiliated.

Becky Voltz
Becky VoltzPayroll Manager
Becky Volz is a Certified Payroll Professional (CPP) and serves as CBR’s distinguished Payroll Manager. She joined the company in 2004 and brings to CBR over 19 years of experience in payroll management. Becky is responsible for monitoring all tasks necessary to accomplish payroll processing objectives for all CBR’s clients. Becky is extremely proficient in payroll processing systems including CBR’s internal HRIS system unique to HR and Payroll outsourcing model.

Becky demonstrates excellent managerial and customer-oriented skills making her an invaluable asset to the company and all its clients. She oversees the payroll department’s daily functions which span across payroll processing and compliance, W2 processing, working with time and attendance systems, and engaging in problem-solving internally and with clients. Becky leads all new client implementations in payroll systems to ensure a smooth and seamless process. She is a committed innovator and her initiatives in the Payroll department has attributed to CBR’s ongoing success.

Brenna Tedhams
Brenna TedhamsAccounting Manager
Brenna Tedhams joined CBR as a payroll processor in 2001 and now serves as their Accounting Manager. With 20 years experience in the PEO industry she is an important asset to the CBR team. Transitioning from Lead Payroll Processor to Benefits Coordinator, prior to her move to the accounting department, offers her a unique perspective that is invaluable. Her areas of expertise include – Accounts Payable, Accounts Receivable, COBRA Administration, 401k Administration, and Bookkeeping.
Kym Varner
Kym VarnerRisk Manager
Kym Varner is a respected stalwart in the PEO Risk Management space, excelling in underwriting, policy management and problem solving. Joining the CBR team in 2001, Kym’s journey began as an assistant to in-house counsel before gaining certification in Risk Management and taking over department management in 2003.

Beginning with simple Loss Control initiatives, the Risk Management Department has developed into a well-organized and highly efficient unit, acclaimed by clients and vendors alike. Helping clients find success and manage workers’ compensation costs through strong loss control, policy management, and claim management is the goal of the Risk Management Department. As a result, CBR clients enjoy lower injury rates, decreased emods and discounted workers’ compensation rates.

Alethia Nosek
Alethia NosekMarketing Manager
Olena Gorodisskiy
Olena GorodisskiyHR & Sales Operations Specialist
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Creative Business Resources (CBR) is a Human Resources Outsourcing company providing services, and benefits to small and medium-sized businesses in Phoenix, AZ, and the greater Southwest.